RYLAN OKIE RANKIN

Marketing Manager | CIEE | Portland, ME | Nov 2015 – Present

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Execute annual marketing plans with various tasks for six Study Abroad program business units. Responsible for all traditional and digital marketing, managing projects, audience, and key message. Direct marketing members, vendors and agencies to outline business objectives and strategic goals. Develop and edit content for existing and new materials, managing target-based campaigns. Maintain annual marketing budgets, marketing calendars, campaign reporting, and yearly objectives. Manage full-time Graphic Designer and Social Media Interns, coordinating projects and priorities.

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Product Manager | HERE, Nokia | Cambridge, MA | Oct 2013 – Jan 2015

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Managed technical and professional relationships with HERE partners while Onboarding 51 new contracted partners. Analyzed and reviewed data samples from partners to determine accuracy and quality of feed submissions. Communicated, documented and investigated technical portal issues and outlined these to the development team. Facilitated and managed communication with sales team to report any updates or concerns based on customer feedback. Reported and innovated new processes to improve the user interface for the customer-facing platforms. Tracked and reported partner status within the project pipeline; depicting time and onboarding process. Translated customer needs and worked directly with the accounting team to update and define monthly reports.

 

Account Manager | Direxxis Marketing | Needham, MA | Jan 2013 – June 2013

 

Worked directly with clients on all software releases to ensure proper delivery of Service Level Agreements. Managed monthly client billing and invoicing for large accounts, factoring in monthly enhancement charges, and additional costs. Served as a liaison between internal development team and clients to ensure requested specifications were being fulfilled. Coordinated with internal creative teams to successfully launch new Print Ready PDF integration with selected print vendors. Managed client request through portal setting implementing application hierarchy, web development, and the data services teams. Oversaw the implementation and development of Flash Customization Adapter testing.

 

Account Manager II / Design Specialist | New Balance - Williams Lea | Brighton, MA | Nov 2008-Jan 2013

 

Integrated and applied brand management, spot color and PMS matching for all brands under New Balance Athletic Shoe.

Accountable for allocating a $1.5 million budget and provided quarterly business reviews, highlighting areas of growth potential. Designed marketing materials for all internal departments while purchasing innovative promotional products.

Oversaw full-time reprographics team, conducting yearly reviews and quarterly progress reports ensuring contract fulfillment. Strengthened client relations by creating outsourcing services and expanded vendor database to increase revenue and services. Provided client with cost savings and growth potential analysis, achieved through business processes and outsourcing services.

 

Graphic Designer |Simmons College - Ikon Office Solutions | Boston, MA | June 2007-Nov 2008

 

Provided onsite graphic support for Simmons College while understanding constraints of cost, time and client. Managed layout and production of confidential reports and publications for the Board of Trustees annual and quarterly meetings. Developed layouts and creative concepts for marketing promotional materials. Coordinated meetings with department managers to gather and develop design briefs for product requirements.

 

Marketing Associate/Executive Assistant | Atlantic Retail Properties | Boston, MA |July 2006-June 2007

 

Supported marketing team with design skills; placed logos to create demographic profiles and produced commercial data books. Assisted President, CEO, and CFO in administrative duties developed user manual and filing system.               Supported the Office Manager, dealing closely with HR; organized office schedules, and ordered supplies. Managed customer service and administrative duties; updated contacts in database; filed demographics and contracts.

 

Marketing Assistant | Anderson, Alex and Associates, LLC. | Boston, MA | Sept 2005- Jan 2006

 

Created informational location demographics, listing real estate specifications, statistics, company logos, and location details. Developed marketing products while managing price, place, and promotions; reviewed advertising strategies for proposals. Assisted Marketing Manager with advertising campaign solutions and attended promotional meetings to develop advertising layouts.